K-pop BabyMonster won Monster Energy in TM dispute
SINGAPORE – American energy drinks manufacturer Monster Energy Company (MEC) failed in its attempt to prevent South Korea’s YG Entertainment from registering the trademarks BabyMonster and BabyMonsters for its new K-pop girl group BabyMonster in Singapore, in a trademark lawsuit filed in Singapore court.
According to recent filings with the United States Patent and Trademark Office (USPTO), Monster Energy has four pending trademark applications related to the nonfungible tokens (NFTs) and metaverse realms. The first trademark application consists of downloadable virtual goods comprised of, but not limited to, beverages, food, supplements, sports, gaming, music, and apparel. According to the filing, such downloadable multimedia assets will be “authenticated by NFTs.” Also included in the application are computer programs facilitating blockchain data interactions.