Viber Pay v. VibePay
Japanese conglomerate Rakuten is facing a further setback in its plan to launch payments on its Viber messaging app under the “Viber Pay” brand after the European Union’s Intellectual Property Office (IPO) accepted an application to have its trademark invalidated, AltFi can exclusively reveal. The application was made by UK fintech VibePay, whose CEO and founder Luke Massie is fighting to defend his trademark “VibePay” against confusion with Rakuten’s “Viber Pay”.