About NFTs
Intellectual property owners need to add the metaverse to places to watch for possible infringement, specifically, trademark or copyright infringement in the form of NFTs or non-fungible tokens. This is highlighted in the case of Hermès International v. Mason Rothschild, currently pending in federal district court in New York. In this case, Hermès claims that NFTs called METABIRKINS—which allude to the Hermès iconic (and trademarked) BIRKIN® handbag—infringe and dilute Hermès trademarks
Hermès Sues Mason Rothschild Over Sale of Birkin Bag NFTs, 2:51
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