Nike is looking to block the registration of a trademark that plays on its famed “Just Do It” slogan. In the opposition that it initiated with the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (“TTAB”) on Tuesday, counsel for Nike asserts that the sportswear giant stands to be damaged if Tacvue, Inc.’s application for JUST DAO IT is registered by the trademark office.
Japan Patent Office is about to change the rules about “trademark registration of person’s names.” Trademark registration is a system that prevents imitation of brand names and logos and protects the rights holders. However, there have been frequent cases where the trademark registrations of world-famous designers have been refused becuase of person’s name.