Nearly half (48%) of international brand owners do not have a have a clearly-defined trademark filing strategy for when Britain leaves the European Union, according to new research.
The online giant filed four applications for trademark slogans with the UK’s Intellectual Property Office, including “No Queue, No Checkout. (No, Seriously)” and “Every Queue is a Defect”.
The confectionery multinational Nestlé has lost the latest round of its long-running battle with rivals Cadbury to trademark the shape of the KitKat bar in the UK. The court of appeal ruled that the four-finger design had “no inherent distinctiveness”.