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Hermès Orange Packaging Trademark Denied in Japan

Hermès has been handed a loss in the latest round of a bid to register its use of orange and brown on product packaging as a trademark in Japan. On the heels of the Japan Patent Office (“JPO”) refusing to register the mark on the basis that the color combination is not necessarily an indicator of source, the JPO’s Appeals Board rejected the Birkin bag-maker’s appeal, finding that Hermès selected its orange and brown-hued packaging “to enhance the impression and aesthetics of goods and services,” and that they are “not recognized to indicate the origin of goods or services and distinguish them from competitors.” 

情報源: Hermès Denied Reg. in Japan for Orange Packaging Trademark

商願2018-133223

Hermès | Astonishing orange. 0:10

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