Reigning NFL MVP Lamar Jackson is challenging Pro Football Hall of Fame quarterback Troy Aikman’s use of their shared No. 8 in a U.S. Patent and Trademark Office complaint, according to federal records.
As the custom and bootleg market has continued to grow within the sneaker scene, Nike has responded by protecting its brand and IP via lawsuits against prominent parties ranging from Warren Lotas and John Geiger to BAPE and Kool Kiy. While the three aforementioned cases have all been settled, a new lawsuit has surfaced — one against The Shoe Surgeon. The suit demands $60M USD in damages — which, it notes, are “the profits the defendant generated from counterfeiting, trebled, along with attorneys’ fees” — relating to over 30 Nike trademarks.