Brexit transition period
Brand owners seeking to do business in Europe are well-advised to apply to register their key brands as trademarks. With the United Kingdom formally leaving the European Union as of January 31, brand owners seeking protection in the UK will have two choices: i) they can wait to extend their trademark registrations from the European Union pursuant to a transition process expected to be finalized in the year ahead; or ii) they can plan pro-actively to file UK trademark applications in the months ahead, before the “Brexit” transition is complete.