An administrative enforcement action is one of the ways to enforce registered trademark rights in China against infringers, especially counterfeiters. Such enforcement actions are conducted by the Administration of Market Regulation (MSA) and its local branches. After receiving a complaint of trademark infringement, an MSA officer would need to first determine whether the complained-of act should be deemed trademark infringement before he can proceed to consider the enforcement steps, such as to raid and seize infringing goods and issue a penalty decision.
情報源: CNIPA Issues Criteria on Determining Trademark Infringement
