2020 was a year like no other, so you’d be forgiven if the year’s biggest headlines in trademark law didn’t quite catch your attention. In 2020, the US Supreme Court shaped trademark jurisprudence through a trio of notable decisions. A pandemic and shelter-in-place orders pushed more consumers to virtual marketplaces, forcing brand owners, and the courts, to take a renewed look at counterfeiting and online enforcement.
A Utah man is suing one of the world’s biggest music stars, Taylor Swift, for trademark infringement. Caption: KUTV: Jim Spiewak reports Ken Bretschneider, the founder and CEO of Evermore Park, claims Swift is using a brand he’s spent millions building on her new album. Evermore Park started about three years ago as an experience and event park in Pleasant Grove, Utah. Ken Bretschneider, the founder and CEO of Evermore Park, in a 2News interview in 2018. (Photo: KUTV File)