商標insideNews: Adidas challenges ELEAGUE trademark filing | Dot Esports

Sportswear giant Adidas has filed an opposition to the trademark application of Turner Sports’ esports venture ELEAGUE. After nearly 18 months of events, ELEAGUE has established itself as one of the top broadcasters in esports. With its second Counter-Strike: Global Offensive Major coming up in January, the Turner Sports venture is going from strength to strength. The opposition relates to ELEAGUE’s “E” logo, which consists of three lines. Adidas contends that that logo is too similar to its classic three l

情報源: Adidas challenges ELEAGUE trademark filing | Dot Esports

ELEAGUE – Arena Tour

adidas Originals | ORIGINAL is never finished
https://youtu.be/cv53BKMYsy0

商標登録insideNews: Deere wins trademark lawsuit in protection of green and yellow colors | Business – Local News | wcfcourier.com

MOLINE, Ill. — A U.S. District Court in Kentucky has ruled in favor of Deere & Company in a lawsuit that was filed to protect use of the trademark green

情報源: Deere wins trademark lawsuit in protection of green and yellow colors | Business – Local News | wcfcourier.com

John Deere – 175 Years
https://youtu.be/KpeUZ0KJXjQ

商標登録insideNews: Supreme Court refuses to hear case questioning Google’s trademark | Ars Technica

The Supreme Court declined Monday to review a petition asserting that the term “google” has become too generic and therefore unqualified for trademark protection.

情報源: Supreme Court refuses to hear case questioning Google’s trademark | Ars Technica

[コメント]米国最高裁判所は、googleが普通名称化したとの争いについて上訴を棄却しています。最高裁が裁量で取り上げる問題ではないと判断したことを意味しております。Websiteのgoogleはgoogle社が提供する検索エンジンとして広く知られていて、google=検索でもありませんので、妥当な決定と言えます。

商標登録insideNews: Iancu Nominated for USPTO Director – Maier & Maier 

It was announced on Friday, August 25, 2017, that Andrei Iancu has been nominated for Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO).   Iancu will replace Joseph Matal, who has been serving as interim Director since Michelle Lee’s resignation in June.

情報源: Iancu Nominated for USPTO Director – Maier & Maier – Patent Attorneys

商標登録insideNews: You can’t trademark yellow, Cheerios | NewsCut | Minnesota Public Radio News

The Cheerios’ shade of yellow isn’t “inherently distinctive” enough to qualify for a trademark, the federal Trademark Trial and Appeal Board ruled this week. General Mills had spent the past two years trying to trademark “the color yellow appearing as the predominant uniform background color” on Cheerios boxes, Ars Technica reports. Turns out the Cheerios…

情報源: You can’t trademark yellow, Cheerios | NewsCut | Minnesota Public Radio News

[コメント]アメリカでは、子供に大人気のシリアルフードのチェリオですが、黄色の矩形のパッケージ(下図参照)を商標登録しようとしたところ、審判部が登録しないと判断したという記事内容です。

https://youtu.be/rxjEQ8-P1OU

cheerio box

Goods and Services IC 030. US 046. G & S: Toroidal-shaped, oat-based breakfast cereal. FIRST USE: 19410503. FIRST USE IN COMMERCE: 19410503
Mark Drawing Code (2) DESIGN ONLY
Design Search Code 19.05.25 – Boxes, cardboard (packing or storage); Cartons, packing or storage; Dumpster; Freight containers; Other large containers; Pallets for storing or moving cargo or freight ; shipping containers
Serial Number 86757390
Filing Date September 15, 2015
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) General Mills IP Holdings II, LLC LIMITED LIABILITY COMPANY DELAWARE Number One General Mills Blvd. Minneapolis MINNESOTA 55426
Attorney of Record William G. Barber
Description of Mark The color(s) yellow is/are claimed as a feature of the mark. The mark consists of the color yellow appearing as the predominant uniform background color on product packaging for the goods. The dotted outline of the packaging shows the position of the mark and is not claimed as part of the mark.
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Live/Dead Indicator LIVE