Metabirkin Dispute
Digital artist Mason Rothschild’s widespread use of the ‘MetaBirkins’ trademark has caught the attention of trademark owners BIRKIN and its sole authorized distributor Hermès.Rothschild first announced MetaBirkins in December 2021 at Art Basel Miami.Hermès filed a trademark infringement against Rothschild for his unauthorized use of the BIRKIN trademark.Courts currently use the Rogers test to balance potential trademark infringement with First Amendment rights.This outcome could set a new legal precedent for fashion/art as it relates to trademark infringement claims.
情報源: Hermès NFT Lawsuit Against Mason Rothschild Will Be Legal Precedent
米国で高級ファッションブランドが訴訟を提起したMetaBirkins NFTs事件を参考に、フィジカルとバーチャルの領域を跨いだロゴ、デザインなどについてどこまで商標権の保護が及ぶのかを解説します。
情報源: MetaBirkins NFTs事件:商標権はフィジカル世界とメタバースの境界を超えるか?(関真也)Yahoo!ニュース
metabirkins(Instagram)
(2023.2.10 追記)
商標登録insideNews: Hermes wins US trademark trial over ‘MetaBirkin’ NFTs | CNN Style
(Metabirkin Dispute)