An origin-linked product can be defined as a local product which has a unique territorial identity, quality, specific modes of production and reputation linked to a geographical origin.
carIPI video
CarIPI – 1.1.1 – Understanding terms, 2:19
CarIPI – 1.1.2 – Scope of origin-linked products, 3:28
CarIPI – 1.1.3 – Strategic management of origin-linked products, 6:10
CarIPI – 1.1.4 – Origin-linked products and marketing strategies, 5:57
CarIPI – 1.2.1 – Interest in branding origin-linked products, 3:43
CarIPI – 1.2.2 – Branding tools for origin-linked products, 2:25
About a week ago, we discovered a trademark filing from General Motors for a new Buick logo. Filed with the United States Patent and Trademark Office on March 16, …it seems that Buick is now starting to apply its new logo to some vehicles, at least outside the United States.A new post by buick_saudi_arabia on Instagram shows the steering wheel of a vehicle, wearing the new Buick logo. This logo matches the design seen in the trademark filing with the three shields now in a horizontal line, rather than a diagonal orientation. Also, the shields are no longer surrounded by a circle.
Serial Number 97314519
Filing Date March 16, 2022
Current Basis 1B;44D
Description of Mark Color is not claimed as a feature of the mark. The mark consists of three stylized shields.
Owner (APPLICANT) General Motors LLC
Google has filed a trademark application for “Non-Fungible Planet,” although it appears the company’s project has little to do with crypto tokens.Outlined in the March 21 filing is an educational campaign aimed at “providing information in the areas of environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues and sustainability efforts,” according to the filing.