商標登録insideNews: Sulbing case highlights worsening trademark squatting involving Korean companies | koreajoongangdaily

Sulbing legally won but lost time and money

Trademark squatting cases involving Korean companies have surged in recent years. The number of suspicious overseas trademark filings monitored last year reached a record-high 9,249 cases, up 84 percent from the previous year. Korean shaved ice dessert chain Sulbing suffered a major setback in its attempt to expand into China after becoming entangled in a lengthy trademark battle. The company ultimately won a legal dispute over brand rights but failed to gain meaningful traction in the copycat-cornered Chinese market.

情報源: Sulbing case highlights worsening trademark squatting involving Korean companies

中国の商標占拠者に法的には勝つことができたが、失われた時間と費用を取り戻すものではなかったそうです。

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