The United States Patent and Trademark Office Trademark Trial and Appeal Board (the “TTAB”) recently published a precedential decision regarding the treatment of trademarks for wine and spirits and their potential for being “deceptively misdescriptive” pursuant to Section 2(a) of the Lanham Act, 15 U.S.C. § 1052(a). Section 2(a) has three provisions, all of which are relevant to the alcoholic beverage industry. In this new precedential decision, the TTAB held that “[t]erms that are not specifically place names, but which may have ‘geographical association,’ may provide bases for claims under the general deceptiveness provision of Section 2(a).”
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