When a multi-national corporation generating $54 billion (2018) goes after small business owners scratching out $150,000 for trademark infringement, it makes you wonder.This is the case being played out between Caterpillar (the multi-national) and Cat & Cloud (the small business). The reason it is getting so much attention is because Caterpillar is the world’s largest construction equipment manufacturer. And Cat & Cloud is a coffee shop in Santa Cruz, CA.
情報源: Caterpillar Battling Small Coffee Shop Over Use of Cat in Trademark Case – Small Business Trends
Cat & Cloud 5 Panel Hat | Looks Good On Everyone, 0:49
Let’s Do The Work | Caterpillar, 1:00
https://youtu.be/EhzOa-6dtCk
こちらの記事もどうぞ
商標登録insideNews: Phil Mickelson’s company applies for coffee trademark | espn.com 
商標登録insideNews: Rockford coffee company faces trademark infringement lawsuit | wifr.com 
商標登録insideNews: Lindt wins German gold bunny trademark case | www.rte.ie 
商標登録insideNews: New Balance Wins $1.5 Million in Landmark China Trademark Case – The New York Times 
商標登録insideNews: Booking.com Case Gets Supreme Court Review in Trademark Test – Bloomberg 
商標登録insideNews: USPTO users targeted in massive fraud and money laundering case in Pakistan | World Trademark Review 
商標登録insideNews: Toyota ‘Prius’ Trademark Case: Global Brand Must Establish Goodwill In India To Sustain Action For Trademark Infringement: SC | Live Law 
商標登録insideNews: China: CNIPA Releases Guidance Case #7 for Trademark Exhaustion | natlawreview.com 
商標登録insideNews: UPDATE: State drops M22 trademark lawsuit | Business | record-eagle.com 
商標登録insideNews: China’s Top Court Rules for Dior in Trademark Case | News & Analysis | BoF 商標登録insideNews: Judge orders Costco to pay $19M to Tiffany in rings trademark case | The Seattle Times 
商標登録insideNews: N.C. business owner files trademark suit against Under Armour – Triangle Business Journal