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商標登録insideNews: Velcro targets trademark abusers again with singing lawyers | CMO Strategy – Ad Age

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Velcro CM for avoiding generiside

Velcro Brand hook-and-loop fasteners aims to avoid the generic fate of former brands “videotape” and “cellophane” by re-engaging its funny singing lawyers.

情報源: Velcro targets trademark abusers again with singing lawyers | CMO Strategy – Ad Age

httpv://www.youtube.com/watch?v= [コメント］ベルクロは面状ファスナーとして広く知られていて不適切な使用では普通名称化する恐れがあり、社内弁護士がSNSキャンペーンという手法でベルクロは登録商標であることを歌って訴えておりました（Velcro trademark protection ）が、今回はその続編のフィードバック編で、Don’t Say Velcro（ベルクロと言わないで）はウイットが効いています。今後シリーズ化しそうです。

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