商標登録insideNews: KitKat foiled again in attempt to trademark four-fingered bar’s shape | Business | The Guardian

キットカット（Kitkat）のチョコレートの４つ指の３Ｄ形状については、自他商品を識別する機能がないとの理由で、英国控訴裁判所は控訴したネッスルの主張を退ける判断をしています。英国控訴裁判所の判事は、４つ指構造のチョコレートの形状はキットカットの形状として広く知られているが、それを以ってその形状がオリジナルであるとすることはできず、その形状だけで１つの提供者からの商品と認識されるものではないと判断しています。

The confectionery multinational Nestlé has lost the latest round of its long-running battle with rivals Cadbury to trademark the shape of the KitKat bar in the UK. The court of appeal ruled that the four-finger design had “no inherent distinctiveness”.

情報源: KitKat foiled again in attempt to trademark four-fingered bar’s shape | Business | The Guardian

判決：Société des Produits Nestlé SA -v- Cadbury UK Ltd

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