世界知的所有権機関 動画
強力なブランドがエルサルバドルのラム酒ルネッサンスを推進
1.A Strong Brand is Driving El Salvador’s Rum Renaissance, 4:10
A Strong Brand is Driving El Salvador’s Rum Renaissance
wipo
世界知的所有権機関(WIPO) vol.84 商標_動画 (embedded) WIPO Global Awards 2024
Yet, for years, it lacked a national rum brand. Ron Cihuatán changed that. Inspired by Mayan heritage and local landmarks, the company has built a line of branded rum products which it exports to countries around the world.
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