商標登録insideNews: Crayola trademarks the ‘slightly earthy’ smell of its crayons | Financial Post

Crayola registered sensory mark for crayons

In July, the U.S. Patent and Trademark Office issued a trademark to the arts and crafts giant for the smell of its crayons — that waxy scent of a childhood spent trying to colour within the lines. While it’s too soon for this back-to-school season, Ruggiero imagines one day pumping it through the aisles of retailers, triggering nostalgia while shoppers are browsing and hopefully buying more crayons.

情報源: Crayola trademarks the ‘slightly earthy’ smell of its crayons | Financial Post

US Serial Number: 88111282
Application Filing Date: Sep. 10, 2018
US Registration Number: 7431203
Registration Date: Jul. 02, 2024
Mark Drawing Type: 6 – NO DRAWING-SENSORY MARK
Description of Mark: The mark consists of a scent reminiscent of a slightly earthy soap with pungent, leather-like clay undertones.(このマークは、わずかに土っぽい石鹸を思わせる香りと、ツンとする革のような粘土の香りで構成されています。)
G & S Class 16 For: Crayons
Owner Name: Crayola Properties, Inc.

crayola.com
商標登録insideNews: Hasbro Trademarks a Favorite Smell from Childhood: The PLAY-DOH Scent | Hasbro

Loading