商標登録insideNews: Steve McQueen’s family sues Ferrari over trademark

Steve McQueen’s descendants are suing Ferrari for marketing autos around the image of the iconic actor without compensating the family. The Italian sports car company profited unfairly from the actor’s legacy in 2017 when it sold “The McQueen,” a limited-edition model in connection with the 70th anniversary of Ferrari-branded cars, said the lawsuit, which was filed this week in a California state court.

情報源: Steve McQueen’s family sues Ferrari over trademark

Steve McQueen’s Ferrari: $10.2M

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