Velcro CM for avoiding generiside
Velcro Brand hook-and-loop fasteners aims to avoid the generic fate of former brands “videotape” and “cellophane” by re-engaging its funny singing lawyers.
情報源: Velcro targets trademark abusers again with singing lawyers | CMO Strategy – Ad Age
）が、今回はその続編のフィードバック編で、Don’t Say Velcro（ベルクロと言わないで）はウイットが効いています。今後シリーズ化しそうです。
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