Brand Finance 商標_動画 (embedded/playlist) vol.1

Brand Finance 動画

Brand Finance Global Forum 2018

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Digital Brands - Brand Finance Global Forum 2018

Why Brand Finance Forums? - Brand Finance Global Forum 2018

Understanding the Value of Brands in a Digital Age - Brand Finance Global Forum 2018

David Haigh, CEO, Brand Finance - Welcome and Opening Remarks

The Rt Hon Matt Hancock MP, Secretary of State for Digital, Culture, Media and Sport

Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School

Martin Haering, CMO, Finastra - The Future Role of the Bank CMO: Disrupt or Die

Chris Clark, Former CMO, HSBC - Introduction of Session

James Welchman, Marketing Manager, EMEA, Chevron

John Mathers, Former CEO, UK Design Council - 'Digital is Important but what's the Original Idea?'

Panel Session 'How Technology is Disrupting Business Models'

Liz Miller, SVP, Marketing, CMO Council

Americo Silva, Global Head of Digital and Social Media, Shell

Simon Sproule, VP and CMO, Aston Martin Lagonda Ltd.

Panel Session with Americo Silva and Simon Sproule, chaired by Liz Miller

Paul Frampton, Former CEO, Havas Media Group

Kathy Dykeman, Director, Facebook - 'Understanding Business Growth with Incrementality Measurement'

Alex Payne, Director, The Influence Room - 'The Power of the New Brand Building Tool - The Advocate'

Kate Cox, VP CMO EMEA, GoDaddy.com - 'How Brand Purpose is Driving Digital Marketing Communications'

Panel Session: 'What's In Store for the Media Mix of Tomorrow'

Sukhi Gill, CTO, DXC Technology - 'The Survival of Brands in a Digital and Cyber Age

David Haigh, CEO, Brand Finance - Closing Remarks

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ブランドファイナンス(Brand Finance)は、ロンドンに本社を置く、国際的なブランドの評価コンサルティング会社です。Brand Finance Global 500というランキング付けを毎年レポートしています。
商標登録insideNews: インターブランド「Best Global Brands 2020」レポート, グローバル・ブランドランキングTOP100を発表｜株式会社インターブランドジャパン

Brand Finance is an international brand valuation consultancy headquartered in London. Brand Finance report on the Brand Finance Global 500 ranking every year.

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