商標登録insideNews: Velcro’s video takes trademark protection to a catchy new level | New Hampshire

If you’re a baby boomer, you’re already thinking Band-Aid, and cute kids singing in a 1970s TV commercial. Velcro Companies, one of New Hampshire’s largest manufacturing employers, wants to nurture that kind of relationship with consumers.

情報源: Velcro’s video takes trademark protection to a catchy new level | New Hampshire

Don’t Say Velcro、2:14

この動画でナイトライブ風に歌われているは、”べロクロ®”の普通名称化の防止です。有名なブランドになりすぎると発生する贅沢病かもしれません。登場する人々はべロクロの法務部の方々とされていますが、歌が素人とは思えないので、そのように扮した役者さんと思っております。

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