商標登録insideNews: Kroger Takes on Lidl Over Trademark Infringement | Investopedia

Kroger now says its newly established rival’s house brand, Preferred Selection, too closely resembles Kroger’s house brand, Private Selection. As a result, the U.S. firm suggests customers may be led to believe that the two companies are associated, giving Lidl an unfair advantage.

情報源: Kroger Takes on Lidl Over Trademark Infringement | Investopedia

コメント：グロサリーチェーンのPrivate SectionがPreferred Sectionに関連との理由は、アメリカらしいところです。

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