An origin-linked product can be defined as a local product which has a unique territorial identity, quality, specific modes of production and reputation linked to a geographical origin.
carIPI video
CarIPI – 1.1.1 – Understanding terms, 2:19
CarIPI – 1.1.2 – Scope of origin-linked products, 3:28
CarIPI – 1.1.3 – Strategic management of origin-linked products, 6:10
CarIPI – 1.1.4 – Origin-linked products and marketing strategies, 5:57
CarIPI – 1.2.1 – Interest in branding origin-linked products, 3:43
CarIPI – 1.2.2 – Branding tools for origin-linked products, 2:25