About a week ago, we discovered a trademark filing from General Motors for a new Buick logo. Filed with the United States Patent and Trademark Office on March 16, …it seems that Buick is now starting to apply its new logo to some vehicles, at least outside the United States.A new post by buick_saudi_arabia on Instagram shows the steering wheel of a vehicle, wearing the new Buick logo. This logo matches the design seen in the trademark filing with the three shields now in a horizontal line, rather than a diagonal orientation. Also, the shields are no longer surrounded by a circle.
Serial Number 97314519
Filing Date March 16, 2022
Current Basis 1B;44D
Description of Mark Color is not claimed as a feature of the mark. The mark consists of three stylized shields.
Owner (APPLICANT) General Motors LLC
Google has filed a trademark application for “Non-Fungible Planet,” although it appears the company’s project has little to do with crypto tokens.Outlined in the March 21 filing is an educational campaign aimed at “providing information in the areas of environmental protection, conservation, energy efficiency, climate change, reducing carbon footprints, environmental issues and sustainability efforts,” according to the filing.
The luxury carmaker has acquired the name, most likely for a new addition to their lineup, which could be a powerful turbocharged plug-in hybrid.LexusLexus has filed a trademark application for the TX 550h+ name in the United States. Lexus has previously trademarked the TX350 name. So, this new name suggests a second powertrain for the upcoming TX SUV.
Word Mark TX550H+
Goods and Services IC 012: automobiles and structural parts thereof
Standard Characters Claimed
Serial Number 97314650
Filing Date March 16, 2022
Owner (APPLICANT) TOYOTA JIDOSHA KABUSHIKI KAISHA
Intellectual property owners need to add the metaverse to places to watch for possible infringement, specifically, trademark or copyright infringement in the form of NFTs or non-fungible tokens. This is highlighted in the case of Hermès International v. Mason Rothschild, currently pending in federal district court in New York. In this case, Hermès claims that NFTs called METABIRKINS—which allude to the Hermès iconic (and trademarked) BIRKIN® handbag—infringe and dilute Hermès trademarks